What Is an Instagram Bio?

Geographically, an Instagram bio sits beneath your profile picture and is used to describe the contents of your page.

This space includes:

  • A display name (aka the name field)
  • Page category
  • Pronouns
  • 150 character description
  • One external link
  • Contact information

And because your bio is often the first touch point for new visitors, it’s the perfect opportunity to communicate who you are, and what you offer, straight from the jump (more on that below!). 

Instagram Bio FAQ

Here are a few commonly-asked questions about Instagram bios — from how to edit them to adding your pronouns. Bookmark it for future reference!

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